8 Digital Marketing Ideas for New & Existing CBD Brands

Are you a CBD business owner looking to promote your brand online? Do you already have a marketing strategy? It should be a holistic approach to CBD marketing ideas, incorporating various digital marketing channels. Some people prefer to keep it simple by only using social media platforms to promote their businesses.

While social media is an integral part of any marketing plan, focusing solely on such platforms will prevent you from reaching out to more people. Today, you will explore a few marketing ideas from a CBD digital marketing company that may put you ahead of your competitors.

Organic CBD Marketing Ideas

The foundation of any CBD business involves using organic marketing tactics, such as SEO, blog content marketing, and email marketing. These are essential, and you must implement them early in your business cycle.

1. SEO

Anyone interested in learning more about cannabidiol, evaluating CBD products or brands, or buying CBD products will start with a search engine. When these prospects search for CBD, you will want content from your site to show up with high visibility and placement in organic search results. To that end, investing in an experienced CBD SEO company is the best move.

2. Blog Content Marketing

Blog content marketing and SEO work hand-in-hand to build a website’s relevance, trust, and authority with users and search engines. When crafting a relevant marketing strategy, you need to make sure that your CBD content and all associated copywriting fill an informational or educational need for your audience. Blogs should never be just a marketing requirement for a brand.

3. Email Marketing & Drip Campaigns

The best CBD digital marketing company will never turn a blind eye to email marketing, as it can be immensely profitable. Email marketing offers a way to educate customers and prospects on CBD and the features and benefits of your product line. It also allows you to stay connected with existing customers and offer them special deals and reasons to return to your online store.

Paid CBD Marketing Ideas

Digital advertising, especially on search engines, is an excellent idea for marketing CBD because Google and Bing attract customers who are at the “bottom of the funnel” and actively searching to buy CBD products from online stores. These people do not explore social media when they want to make a purchase or research brands and merchandise before buying. That is why search engine marketing always involves SEO and paid ads.

1. Google Search

Yes, CBD business owners can definitely advertise CBD on Google, but there are some dos and don’ts. It will be best for you to hire an experienced digital marketing agency with a thorough understanding of CBD advertising to manage your Google ad campaigns.

2. Bing Search

Statista claims that in February 2021, Bing accounted for 6.7% of the global search market, while Google took 86.6%. This 6.7% is actually quite large, especially considering that Bing search offers conversions and has a user base that must not be ignored. It is especially important for CBD brands to optimize for Bing if they are targeting an American audience.

3. Facebook Advertising

The number of impressions and engagement a business can get on a Facebook or Instagram Ad is incredible. Undoubtedly, many entrepreneurs’ first CBD marketing idea is to try and run ads on social media, but this venture fails most of the time. Social media platforms like Facebook have arbitrary restrictions and other stringencies only experts can manage and bypass. Here is an example: to advertise CBD on Facebook, brands need to take an “All Hemp” approach without mentioning CBD in the landing page, ad copy, product labels, and SEO metadata.

4. Programmatic Display Advertising

If your CBD business offers online shopping and you need an alternative to Facebook ads, programmatic display ads should do the trick. They are a fantastic and cost-effective solution to create brand awareness and product trust while driving high-quality traffic to your website from popular websites.

5. Sponsored Content Advertising

It is possible to advertise sponsored content on popular websites for CBD products via third-party native advertising platforms. These platforms offer advertisers programmatic native ad placements on premium websites. CBD marketers drive great results using these highly targeted placements and proprietary data.

Within Reach

No matter how complex all these things seem, a proper CBD marketing plan is always within your reach. All you need to do is contact a CBD digital marketing company that knows how to implement the CBD marketing ideas listed above.